10% OFF

Interpreting Consumer Choice eBook

The Behavioural Perspective Model

by Gordon Foxall
language: english
Publisher: TAYLOR & FRANCIS, September of 2009 ‧
72,86€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Interpreting Consumer Choice

The Behavioural Perspective Model

by Gordon Foxall

Property Description
ISBN: 9781135238094
Publisher: TAYLOR & FRANCIS
Release Date: September of 2009
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Interpretive Marketing Research
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781135238094

BOOKS FROM THE SAME COLLECTION