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International Retailing Plans And Strategies In Asia eBook
language: english
Publisher:
TAYLOR & FRANCIS, June of 2014 ‧
see product details
78,16€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781317954903 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | June of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Tourist Guides and Maps
>
Asia, Pacific and Oceania
|
| EAN: | 9781317954903 |
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