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International Retailing Plans And Strategies In Asia
language: english
Publisher:
TAYLOR & FRANCIS INC, July of 2005 ‧
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SYNOPSIS
Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780789028884 |
| Publisher: | TAYLOR & FRANCIS INC |
| Release Date: | July of 2005 |
| Language: | English |
| Dimensions: | 161 x 225 x 20 mm |
| Cover: | Hardcover |
| Pages: | 218 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780789028884 |
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