Capa do artigo International Retailing Plans And Strategies In Asia
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International Retailing Plans And Strategies In Asia eBook

by John Dawson, Jung-Hee Lee e Erdener Kaynak
language: english
Publisher: TAYLOR & FRANCIS, June of 2014 ‧
78,16€
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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

International Retailing Plans And Strategies In Asia

by John Dawson, Jung-Hee Lee e Erdener Kaynak

Property Description
ISBN: 9781317954897
Publisher: TAYLOR & FRANCIS
Release Date: June of 2014
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
EAN: 9781317954897
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

JOHN DAWSON

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JUNG-HEE LEE

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ERDENER KAYNAK

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