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International Marketing Strategy eBook

The Country Of Origin Effect On Decision-Making In Practice

by Donata Vianelli, Patrizia De Luca e Giovanna Pegan
language: english
Publisher: Springer International Publishing, November of 2019 ‧
59,61€
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

International Marketing Strategy

The Country Of Origin Effect On Decision-Making In Practice

by Donata Vianelli, Patrizia De Luca e Giovanna Pegan

Property Description
ISBN: 9783030335885
Publisher: Springer International Publishing
Release Date: November of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: International Series In Advanced Management Studies
Categories: eBooks in English > Management > Management and Organization
EAN: 9783030335885
Acessibilidade: Ver características de acessibilidade indicadas pelo editor