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Influence Of National Culture On Customers' Cross-Buying Intentions In Asian Banking Services eBook

Evidence From Korea And Taiwan

by Jung Kee Hong e You-Il Lee
language: english
Publisher: TAYLOR & FRANCIS, November of 2024 ‧
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58,42€
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The book opens the view on the subject of customers’ behavioural intentions of cross-buying banking services in East Asian countries.

Influence Of National Culture On Customers' Cross-Buying Intentions In Asian Banking Services

Evidence From Korea And Taiwan

by Jung Kee Hong e You-Il Lee

Property Description
ISBN: 9781040286616
Publisher: TAYLOR & FRANCIS
Release Date: November of 2024
Language: English
Format: eBook
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781040286616