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Identity-Based Brand Management eBook
Fundamentals—Strategy—Implementation—Controlling
language: english
Publisher:
Springer Fachmedien Wiesbaden, March of 2023 ‧
see product details
43,71€
10% OFF
CARD
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783658401894 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Release Date: | March of 2023 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Business And Economics (German Language) |
| Categories: |
eBooks in English
>
Management
>
Marketing
|
| EAN: | 9783658401894 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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