Capa do artigo Identity-Based Brand Management

Identity-Based Brand Management

Fundamentals-Strategy-Implementation-Controlling

by Christoph Burmann, Nicola-Maria Riley, Rico Piehler, Michael Schade, Kristina Klein e Tilo Halaszovich
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, March of 2023 ‧
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The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.

Identity-Based Brand Management

Fundamentals-Strategy-Implementation-Controlling

by Christoph Burmann, Nicola-Maria Riley, Rico Piehler, Michael Schade, Kristina Klein e Tilo Halaszovich

Property Description
ISBN: 9783658401887
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: March of 2023
Language: English
Dimensions: 168 x 240 x 20 mm
Pages: 314
Format: Book
Collection: Bestmasters
Categories: Books in English > Others
EAN: 9783658401887

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