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Hooked eBook
How To Build Habit-Forming Products
language: english
Publisher:
PENGUIN BOOKS LTD, November of 2014 ‧
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Ebook for ADE
SYNOPSIS
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780241971857 |
| Publisher: | PENGUIN BOOKS LTD |
| Release Date: | November of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Art
>
Design and Illustration
eBooks in English > Social Sciences and Humanities > Psychology |
| EAN: | 9780241971857 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
ABOUT THE AUTHOR
Nir Eyal
Nir Eyal é formado pela Stanford Graduate School of Business e pela Emory University, e fez carreira nas áreas dos videojogos e da publicidade.
Lecionou no Hasso Plattner Institute of Design e na Stanford Graduate School of Business.
Orador em conferências e eventos de empresas da Fortune 500, escreve sobre tecnologia, psicologia e negócios, tendo sido publicado em órgãos tão diversos como The New York Times, Harvard Business Review, Psychology Today, TechCrunch e Time.
O seu livro, Hooked: Como Desenvolver Produtos e Serviços que Criam Hábitos (ed. Vogais, 2021), figura na lista de bestsellers do The Wall Street Journal e foi traduzido para cerca de 20 idiomas.
BY THE AUTHOR
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