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Handbook Of Marketing Research eBook
Uses, Misuses, And Future Advances
language: english
Publisher:
SAGE PUBLICATIONS, June of 2006 ‧
see product details
164,30€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781452261539 |
| Publisher: | SAGE PUBLICATIONS |
| Release Date: | June of 2006 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781452261539 |
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10%The Handbook Of Marketing ResearchSAGE PUBLICATIONS INC209,54€ 10% CARDfree shipping