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Hacking Marketing eBook

Agile Practices To Make Marketing Smarter, Faster, And More Innovative

by Scott Brinker
language: english
Publisher: WILEY, March of 2016 ‧
29,14€
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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Hacking Marketing

Agile Practices To Make Marketing Smarter, Faster, And More Innovative

by Scott Brinker

Property Description
ISBN: 9781119183235
Publisher: WILEY
Release Date: March of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781119183235
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

SCOTT BRINKER

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