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Hacking Marketing

Agile Practices To Make Marketing Smarter, Faster, And More Innovative

by Scott Brinker
language: english
Publisher: JOHN WILEY & SONS INC, April of 2016 ‧
29,73€
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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Hacking Marketing

Agile Practices To Make Marketing Smarter, Faster, And More Innovative

by Scott Brinker

Property Description
ISBN: 9781119183174
Publisher: JOHN WILEY & SONS INC
Release Date: April of 2016
Language: English
Dimensions: 162 x 237 x 24 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781119183174

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