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Fundamentals Of Corporate Communications eBook

by Richard Dolphin e David Reed
language: english
Publisher: TAYLOR & FRANCIS, November of 2009 ‧
95,39€
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Ebook for ADE
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

Fundamentals Of Corporate Communications

by Richard Dolphin e David Reed

Property Description
ISBN: 9781136401589
Publisher: TAYLOR & FRANCIS
Release Date: November of 2009
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Public relations
eBooks in English > Management > Management and Organization
EAN: 9781136401589