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Financial Times Guide To Strategy eBook

How To Create, Pursue And Deliver A Winning Strategy

by Richard Koch
language: english
Publisher: PEARSON EDUCATION, September of 2021 ‧
33,11€
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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world''s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.

Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.

Financial Times Guide To Strategy

How To Create, Pursue And Deliver A Winning Strategy

by Richard Koch

Property Description
ISBN: 9781292370071
Publisher: PEARSON EDUCATION
Release Date: September of 2021
Language: English
Format: eBook
File Format and Compatibility:
Collection: Financial Times Series
Categories: eBooks in English > Management > Management and Organization
EAN: 9781292370071
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Richard Koch

Richard Koch é um empreendedor e visionário britânico, que cofundou a LEK Consulting, uma das empresas de maior êxito da década de 1980, tendo também sido sócio da Bain & Company. Os seus empreendimentos enquanto empresário e investidor de sucesso incluem a Filofax, a Plymouth Gin, a Belgo e a Betfair.
É autor e coautor de cerca de duas dezenas de livros de gestão, liderança e desenvolvimento pessoal, em que se inclui O Gestor 80/20 (Vogais, 2025), e o seu bestseller, com mais de um milhão de exemplares vendidos e publicado em mais de trinta línguas, O Princípio 80/20.

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