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Fame And Fortune eBook

How Successful Companies Build Winning Reputations

by Cees B. M. Van Riel e Charles J. Fombrun
Book eBook
language: english
Publisher: PEARSON EDUCATION, August of 2003 ‧
18,54€
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IMMEDIATE AVAILABILITY
Ebook for ADE
Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

Fame And Fortune

How Successful Companies Build Winning Reputations

by Cees B. M. Van Riel e Charles J. Fombrun

Property Description
ISBN: 9780131990630
Publisher: PEARSON EDUCATION
Release Date: August of 2003
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780131990630