Fame And Fortune

How Successful Companies Build Winning Reputations

by Charles Fombrun e Cees Van Riel
Book eBook
language: english
Publisher: PEARSON EDUCATION (US), July of 2008 ‧
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Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

Fame And Fortune

How Successful Companies Build Winning Reputations

by Charles Fombrun e Cees Van Riel

Property Description
ISBN: 9780137144419
Publisher: PEARSON EDUCATION (US)
Release Date: July of 2008
Language: English
Dimensions: 157 x 233 x 15 mm
Cover: Softcover
Pages: 304
Format: Book
Collection: Clash
Categories: Books in English > Management > Management and Organization
EAN: 9780137144419