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Fame And Fortune
How Successful Companies Build Winning Reputations
Book
eBook
language: english
Publisher:
PEARSON EDUCATION (US), July of 2008 ‧
see product details
SYNOPSIS
Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780137144419 |
| Publisher: | PEARSON EDUCATION (US) |
| Release Date: | July of 2008 |
| Language: | English |
| Dimensions: | 157 x 233 x 15 mm |
| Cover: | Softcover |
| Pages: | 304 |
| Format: | Book |
| Collection: | Clash |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9780137144419 |
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