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Fables, Fashions, And Facts About Advertising eBook

A Study Of 28 Enduring Myths

by John Philip Jones
language: english
Publisher: SAGE PUBLICATIONS, November of 2003 ‧
75,53€
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The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Fables, Fashions, And Facts About Advertising

A Study Of 28 Enduring Myths

by John Philip Jones

Property Description
ISBN: 9781452236834
Publisher: SAGE PUBLICATIONS
Release Date: November of 2003
Language: English
Pages: 328
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Communication and Journalism
eBooks in English > Others
EAN: 9781452236834
Acessibilidade: Ver características de acessibilidade indicadas pelo editor