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Experiential Marketing eBook
Consumer Behavior, Customer Experience And The 7es
language: english
Publisher:
TAYLOR & FRANCIS, January of 2019 ‧
see product details
68,89€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781351867368 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | January of 2019 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781351867368 |
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