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Experiential Marketing eBook
Consumer Behavior, Customer Experience And The 7es
language: english
Publisher:
TAYLOR & FRANCIS, January of 2019 ‧
see product details
68,89€
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781351867351 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | January of 2019 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781351867351 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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