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Experience Logic As A New Perspective For Marketing Management eBook

From Theory To Practical Applications In Different Sectors

language: english
Publisher: Springer International Publishing, April of 2018 ‧
131,84€
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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

Experience Logic As A New Perspective For Marketing Management

From Theory To Practical Applications In Different Sectors

Property Description
ISBN: 9783319775500
Publisher: Springer International Publishing
Release Date: April of 2018
Language: English
Format: eBook
File Format and Compatibility:
Collection: International Series In Advanced Management Studies
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783319775500
Acessibilidade: Ver características de acessibilidade indicadas pelo editor