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Evaluating Public Communication eBook

Exploring New Models, Standards, And Best Practice

by Jim Macnamara
language: english
Publisher: TAYLOR & FRANCIS, September of 2017 ‧
60,94€
48,75€
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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Evaluating Public Communication

Exploring New Models, Standards, And Best Practice

by Jim Macnamara

Property Description
ISBN: 9781315391977
Publisher: TAYLOR & FRANCIS
Release Date: September of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781315391977