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Ethnic Marketing eBook

Culturally Sensitive Theory And Practice

by Guilherme Pires e John Stanton
language: english
Publisher: TAYLOR & FRANCIS, December of 2014 ‧
79,49€
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Ebook for ADE
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

Ethnic Marketing

Culturally Sensitive Theory And Practice

by Guilherme Pires e John Stanton

Property Description
ISBN: 9781135046385
Publisher: TAYLOR & FRANCIS
Release Date: December of 2014
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781135046385
Acessibilidade: Ver características de acessibilidade indicadas pelo editor