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Essentials Of Marketing Research eBook

by Robert E. Stevens, David L. Loudon, Lawrence Silver e Bruce Wrenn
language: english
Publisher: TAYLOR & FRANCIS, November of 2012 ‧
116,59€
93,27€
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

Essentials Of Marketing Research

by Robert E. Stevens, David L. Loudon, Lawrence Silver e Bruce Wrenn

Property Description
ISBN: 9781136593246
Publisher: TAYLOR & FRANCIS
Release Date: November of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781136593246