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Economics Of Advertising (Rle Advertising) eBook

by Frederic Taylor
language: english
Publisher: TAYLOR & FRANCIS, May of 2013 ‧
64,91€
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Economics Of Advertising (Rle Advertising)

by Frederic Taylor

Property Description
ISBN: 9781136670497
Publisher: TAYLOR & FRANCIS
Release Date: May of 2013
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Library Editions: Advertising
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781136670497
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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