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The Economics Of Advertising

by Frederic Taylor
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2013 ‧
209,54€
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

The Economics Of Advertising

by Frederic Taylor

Property Description
ISBN: 9780415818032
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2013
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 250
Format: Book
Collection: Routledge Library Editions: Advertising
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780415818032

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