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Managing Brands

by Laforet e Sylvie Laforet
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, November of 2009 ‧
67,83€
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Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

Managing Brands

by Laforet e Sylvie Laforet

Property Description
ISBN: 9780077117481
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: November of 2009
Language: English
Dimensions: 150 x 230 x 20 mm
Cover: Softcover
Pages: 560
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780077117481