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Early Advertising Scene (Rle Marketing) eBook

by Harden B. Leachman
language: english
Publisher: TAYLOR & FRANCIS, September of 2014 ‧
64,91€
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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Early Advertising Scene (Rle Marketing)

by Harden B. Leachman

Property Description
ISBN: 9781317659914
Publisher: TAYLOR & FRANCIS
Release Date: September of 2014
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Library Editions: Marketing
Categories: eBooks in English > Management > Advertising
EAN: 9781317659914
Acessibilidade: Ver características de acessibilidade indicadas pelo editor