Capa do artigo Does Marketing Need Reform?
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Does Marketing Need Reform? eBook

Fresh Perspectives On The Future

by Rajendra S Sisodia e Jagdish N Sheth
language: english
Publisher: TAYLOR & FRANCIS, January of 2015 ‧
78,16€
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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Does Marketing Need Reform?

Fresh Perspectives On The Future

by Rajendra S Sisodia e Jagdish N Sheth

Property Description
ISBN: 9781317472889
Publisher: TAYLOR & FRANCIS
Release Date: January of 2015
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781317472889

RAJENDRA S SISODIA

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JAGDISH N SHETH

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