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Does Marketing Need Reform?

Fresh Perspectives On The Future

by Rajendra S Sisodia e Jagdish N Sheth
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2006 ‧
79,75€
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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Does Marketing Need Reform?

Fresh Perspectives On The Future

by Rajendra S Sisodia e Jagdish N Sheth

Property Description
ISBN: 9780765616999
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2006
Language: English
Dimensions: 178 x 252 x 22 mm
Cover: Softcover
Pages: 360
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780765616999