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Crm At The Speed Of Light, Third Edition: Essential Customer Strategies For The 21st Century eBook

by Paul Greenberg
language: english
Publisher: MCGRAW-HILL EDUCATION, August of 2004 ‧
60,34€
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Ebook for ADE
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Crm At The Speed Of Light, Third Edition: Essential Customer Strategies For The 21st Century

by Paul Greenberg

Property Description
ISBN: 9780072264401
Publisher: MCGRAW-HILL EDUCATION
Release Date: August of 2004
Language: English
Pages: 688
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780072264401

ABOUT THE AUTHOR

Paul Greenberg

Paul Greenberg é vice-presidente executivo da Live Wire, uma empresa de consultoria de serviços de comércio electrónico. Ele tem anos de experiência com CRM e participou do desenvolvimento das práticas SAP e PeopleSoft e, na sua posição actual, estabeleceu parcerias com líderes de mercado como a PeopleSoft/Vantive e a SalesLogix.

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