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Crm At The Speed Of Light, Fourth Edition eBook

Social Crm 2.0 Strategies, Tools, And Techniques For Engaging Your Customers

by Paul Greenberg
language: english
Publisher: McGraw Hill LLC, October of 2008 ‧
72,88€
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The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies.

Crm At The Speed Of Light, Fourth Edition

Social Crm 2.0 Strategies, Tools, And Techniques For Engaging Your Customers

by Paul Greenberg

Property Description
ISBN: 9780071590464
Publisher: McGraw Hill LLC
Release Date: October of 2008
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780071590464
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Paul Greenberg

Paul Greenberg é vice-presidente executivo da Live Wire, uma empresa de consultoria de serviços de comércio electrónico. Ele tem anos de experiência com CRM e participou do desenvolvimento das práticas SAP e PeopleSoft e, na sua posição actual, estabeleceu parcerias com líderes de mercado como a PeopleSoft/Vantive e a SalesLogix.

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