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language: english
Publisher: TAYLOR & FRANCIS, June of 2012 ‧
70,21€
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Ebook for ADE
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Critical Marketing

by Christina Goulding, Richard Elliott, Miriam Caterall, Pauline Maclaran e Michael Saren

Property Description
ISBN: 9781136412929
Publisher: TAYLOR & FRANCIS
Release Date: June of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781136412929