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Critical Marketing eBook
language: english
Publisher:
TAYLOR & FRANCIS, June of 2012 ‧
see product details
70,21€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781136412912 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | June of 2012 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781136412912 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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