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Convergence Marketing eBook

Combining Brand And Direct Marketing For Unprecedented Profits

by Richard Rosen
language: english
Publisher: WILEY, March of 2009 ‧
25,16€
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Offering a common language, better processes, and a set of practical tools, this guide combines the best of brand and direct into something more effective than either can be on its own. It offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy.

Convergence Marketing

Combining Brand And Direct Marketing For Unprecedented Profits

by Richard Rosen

Property Description
ISBN: 9780470522394
Publisher: WILEY
Release Date: March of 2009
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470522394
Acessibilidade: Ver características de acessibilidade indicadas pelo editor