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Context And Cognition In Consumer Psychology eBook

How Perception And Emotion Guide Action

by Gordon Foxall
language: english
Publisher: TAYLOR & FRANCIS, October of 2017 ‧
55,64€
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This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

Context And Cognition In Consumer Psychology

How Perception And Emotion Guide Action

by Gordon Foxall

Property Description
ISBN: 9781317677383
Publisher: TAYLOR & FRANCIS
Release Date: October of 2017
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9781317677383
Acessibilidade: Ver características de acessibilidade indicadas pelo editor