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Consumer Voice eBook

The Democratization Of Consumption Markets In The Digital Age

by S. Umit Kucuk
language: english
Publisher: Springer International Publishing, September of 2020 ‧
72,86€
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This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

Consumer Voice

The Democratization Of Consumption Markets In The Digital Age

by S. Umit Kucuk

Property Description
ISBN: 9783030539832
Publisher: Springer International Publishing
Release Date: September of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783030539832
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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