10% OFF

Consumer Voice

The Democratization Of Consumption Markets In The Digital Age

by S. Umit Kucuk
language: english
Publisher: Springer Nature Switzerland AG, September of 2020 ‧
74,34€
10% OFF CARD
free shipping
Sell ​​your book
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

Consumer Voice

The Democratization Of Consumption Markets In The Digital Age

by S. Umit Kucuk

Property Description
ISBN: 9783030539825
Publisher: Springer Nature Switzerland AG
Release Date: September of 2020
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 126
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9783030539825