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Consumer Ethnocentrism, Country Of Origin And Marketing eBook

Food Market In Poland

by Tomasz Domanski e Pawel Bryla
language: english
Publisher: TAYLOR & FRANCIS, October of 2022 ‧
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Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

Consumer Ethnocentrism, Country Of Origin And Marketing

Food Market In Poland

by Tomasz Domanski e Pawel Bryla

Property Description
ISBN: 9781000718782
Publisher: TAYLOR & FRANCIS
Release Date: October of 2022
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Routledge Studies In Marketing
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9781000718782

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