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Consumer Decision-Making, Analytics And Ai eBook
Book
eBook
language: english
Publisher:
TAYLOR & FRANCIS, June of 2025 ‧
see product details
54,85€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781040383780 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | June of 2025 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Routledge Studies In Marketing |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9781040383780 |
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