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Consumer Behaviour (Rle Consumer Behaviour) eBook
A Practical Guide
language: english
Publisher:
TAYLOR & FRANCIS, December of 2014 ‧
see product details
70,21€
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Ebook for ADE
SYNOPSIS
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781317565901 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | December of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Routledge Library Editions: Consumer Behaviour |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9781317565901 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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