Capa do artigo Consumer Behaviour And The Arts
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Consumer Behaviour And The Arts eBook

A Marketing Perspective

by Alain D'Astous e François Colbert
language: english
Publisher: TAYLOR & FRANCIS, September of 2021 ‧
68,89€
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Ebook for ADE
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

Consumer Behaviour And The Arts

A Marketing Perspective

by Alain D'Astous e François Colbert

Property Description
ISBN: 9780429553707
Publisher: TAYLOR & FRANCIS
Release Date: September of 2021
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Discovering The Creative Industries
Categories: eBooks in English > Management > Marketing
EAN: 9780429553707

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