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Consumer Behaviour And The Arts

A Marketing Perspective

by Alain D’Astous e François Colbert
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2021 ‧
70,29€
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As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

Consumer Behaviour And The Arts

A Marketing Perspective

by Alain D’Astous e François Colbert

Property Description
ISBN: 9780367207304
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2021
Language: English
Dimensions: 179 x 234 x 14 mm
Cover: Softcover
Pages: 140
Format: Book
Collection: Discovering The Creative Industries
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780367207304