Capa do artigo City Branding And Promotion
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City Branding And Promotion eBook

The Strategic Approach

by Waldemar Cudny
language: english
Publisher: TAYLOR & FRANCIS, April of 2019 ‧
62,26€
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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

City Branding And Promotion

The Strategic Approach

by Waldemar Cudny

Property Description
ISBN: 9781351041928
Publisher: TAYLOR & FRANCIS
Release Date: April of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Contemporary Perspectives On Urban Growth, Innovation And Change
Categories: eBooks in English > Art > Architecture
eBooks in English > Management > Marketing
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781351041928
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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