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City Branding And Promotion

The Strategic Approach

by Waldemar Cudny
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2020 ‧
63,53€
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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

City Branding And Promotion

The Strategic Approach

by Waldemar Cudny

Property Description
ISBN: 9780367730192
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2020
Language: English
Dimensions: 232 x 155 x 18 mm
Cover: Softcover
Pages: 186
Format: Book
Collection: Crusade Texts In Translation
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780367730192

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