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Business & Marketing Across Cultures eBook

by Jean-Claude Usunier, Vasyl Taras e Julie Anne Lee
Book eBook
language: english
Publisher: SAGE PUBLICATIONS, April of 2023 ‧
55,64€
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Ebook for ADE
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

Business & Marketing Across Cultures

by Jean-Claude Usunier, Vasyl Taras e Julie Anne Lee

Property Description
ISBN: 9781529764635
Publisher: SAGE PUBLICATIONS
Release Date: April of 2023
Language: English
Pages: 280
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
eBooks in English > Others
EAN: 9781529764635
Acessibilidade: Ver características de acessibilidade indicadas pelo editor