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Brand Relevance eBook
Making Competitors Irrelevant
language: english
Publisher:
WILEY, December of 2010 ‧
see product details
33,11€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470922590 |
| Publisher: | WILEY |
| Release Date: | December of 2010 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780470922590 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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