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Brand Hate eBook
Navigating Consumer Negativity In The Digital World
language: english
Publisher:
Springer International Publishing, September of 2018 ‧
see product details
72,86€
10% OFF
CARD
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book focuses on the concept of “brand hate†and consumer negativity in today’s digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030003807 |
| Publisher: | Springer International Publishing |
| Release Date: | September of 2018 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Business And Management |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9783030003807 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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