adicionar à lista de desejos
Brand Hate eBook
Navigating Consumer Negativity In The Digital World
language: english
Publisher:
Springer International Publishing, September of 2016 ‧
see product details
66,24€
10% OFF
CARD
VDNOTGRUbDJkVE5GU2toT1ptRjVhM296YldkamFIUkVaSGt3U1ZCblQxQkpOelUyWVdadWNURjVVRXBUTkhOVVZHWkZLMlZISzFCV1RWUkhReTlRVldOaldVRTBlWGhNTUd4cGFrMUJNbVJIWlZCYU9HOTVVaTgyUm1ka1JrcE5SMWxPVjNocllYRmFkRE5CWjFvMk0xUTFORlptTkU4NGFYbEZSMm96Vm0xRVEzSnBha3BaUkVKTVR6UndVSEJOU2k5U1pFOWlOV0pCVlhkWVlsWmtZMmR3VEZoNlJVYzFlRXQwU2xCWGJGZG1NMGx6WXpaclMxSmxNVlpTVW5Ga1FreHVja3MyTUZkbGIzTjNNWEV2UlhnMmFubFpWWGx1VURJeFdWcEVhMkZOWkV0cFRVNTZha0p0VVRCSUswaFZZVkZPVFV0WVFUQkVUM0pzTVU1WWVtUk1Ra3N3UlVnclpqaHhSM0ZPT1RGSU5FVnBkSE50Y0RNMFlXMVNjM0kzUkZWV1dsVlVZaTl1YkM5b1ZTOXhTR0ZRWkhsV09UaEJTa05IVVVoeVZHOHdaVTAyWlZkNk9GTlVOVThyUVdsNmVISkVVMmN3VEVkUFYxcDVTV3BRWjFOeE9HWkxiSFJUVFhOS1RUSldkSFZCWVZWMU9FaE9VMnR2UldKSloyNTRPREp0WTJwd2JqSjROWFEwUnpsTmVFa3hRVWhCWm5jd05uWlRRVWhNZW1wb1dVMURaVlpKUTNGbWFXaG9SRVIzTDJSMWEzcDJOVnAwY3pWeE9GZDNOak5IVmk5YVNUUlRXRFZaZG5WeWQwMTRlVVFyTmxCdGN6TkpVR2xJTkdOWlJGaGlSQ3RJWVZjdk0ydFNkbGhoUzFGUk56bGphRWRRZEU4NE4wZDVVVkZDZVhGa2FsSkpMMUEzVEhrMmFURlpjWEpST1ZZM1RFTjRWRWhLTjI5RFVGWjZiMmxOVjB4ME5FNUxVaXRPYW1OUlluVkRXVFZVUmt4cGJVOWhiR0pOU0RsQ05HaExVWEJDVTBSblpWcDNOVkI1WkhKaFZuSkxTblJzWjB4bVFrSjZaRE5GZDBKWGFHZE1PVWw0UVhkU1NHcDZWVmR0VG1Nd1ZXVXdhVzVRV2pKMmRVTnlXakY1YzJwUk1YVnNjSFZGY2xKTFVIbGFRa1p2ZGs1eWVETnFNMjlKYlZNek4zb3hORkV4U0VKMVNIRlFVbTgwUW5kS2JDdE5ZWFIwVlRBelFTdFZNRVJ1YkhGT2JtdE9iMGhpVEZCcVdHVXZMM2wzUmxGTk5Hc3pNemxWVmpWUlNUSTRhalpyUFE9PTpobURDMXgyTFRlSWVYV1pTSlBRazlRPT0=
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783319415192 |
| Publisher: | Springer International Publishing |
| Release Date: | September of 2016 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9783319415192 |
-
10%Visualizing MarketingSpringer International Publishing AG170,33€
189,25€free shipping -
10%Visualizing MarketingSpringer International Publishing AG189,25€ 10% CARDfree shipping