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Brand Fans eBook

Lessons From The World''S Greatest Sporting Brands

by Aaron C.T. Smith, Kate Westberg e Constantino Stavros
language: english
Publisher: Springer International Publishing, January of 2017 ‧
158,34€
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Ebook for ADE
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.

Brand Fans

Lessons From The World''S Greatest Sporting Brands

by Aaron C.T. Smith, Kate Westberg e Constantino Stavros

Property Description
ISBN: 9783319488547
Publisher: Springer International Publishing
Release Date: January of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9783319488547