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Brand Breakout eBook
How Emerging Market Brands Will Go Global
language: english
Publisher:
Palgrave Macmillan UK, June of 2013 ‧
see product details
52,99€
10% OFF
CARD
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Written by the world''s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137276629 |
| Publisher: | Palgrave Macmillan UK |
| Release Date: | June of 2013 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Palgrave Business & Management Collection |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781137276629 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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